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About PinellasLife.com

It's where you go for everything in Tampa Bay Florida!

Our Mission: To create community in a global world!

The Web is not a hobby for PinellasLife.com and we didn't learn how to built Web pages from a "just for dummies" book!  Deirdre Cavener, owner and founder, earned a B.S. degree in Management Information Systems from the University of South Florida graduating with high honors and holds a professional certification from Microsoft in Analyzing Requirements and Defining Solutions Architecture.  With over 20 years of computer, marketing, and business experience we have the knowledge necessary to provide successful Internet Marketing Solutions for all of our members.

Our business is to grow your business.  We understand the Internet, Marketing, and putting your business in front of YOUR target market!  Come grow with us!

PinellasLife.com was born July 9, 2001 by Deirdre Cavener.  Deirdre had a vision that the Web, although global, would have a huge local appeal!  Now 7 years later that is definitely a fact! 

The Web Portal receives millions of visitors every year and is a leading community resource for Pinellas County Florida and the entire Tampa Bay Florida Metro Area.

Pinellas Life is locally owned and operated. We are local business owners and residents of Tampa Bay Florida who wanted to create an affordable online member community to connect local customers with local businesses.


Deirdre Cavener

Deirdre has over 24 years of diverse and high level experience in business, marketing, and information technologies.  She has lived in Pinellas County Florida since 1984 and has a strong attachment to the community. 

Deirdre is a visionary, strong leader and global thinker. 

She has worked in several industries including finance, education, networking, telecommunications, architectural, housing, recruiting, and accounting. 

In Information Technology she has experience in computer programming, database design, data warehousing, system analysis and design, and web application development.

Prior to founding KISS Marketing, Inc., Deirdre was the Vice President of Application Development for a local Clearwater technology company, managing the division.  She has held positions in Data Management at Lucent Technologies, she gained management experience in a fast growing tech firm servicing a wide array of data centric architectures ranging from mainframe integration, data warehousing, and data cleansing into small data marts.  Prior to joining Lucent Technologies, Deirdre held a faculty position at the University of South Florida managing Florida Mental Health's Data Center.

Deirdre earned a B.S. degree in Management Information Systems from the University of South Florida graduating with high honors and holds a professional certification from Microsoft in Analyzing Requirements and Defining Solutions Architecture.

What does it take to run your own company and achieve your dreams?

High ethical values, quality, patience, determination, hard work, dedication, support from friends and family, and a passion for what you do.   God gives us the ability to do whatever we wish.  Open your eyes and ears and realize that every day and every minute you are given opportunities that will alter your life experience. 

Pay attention to every detail and the road traveled is paved for you!


Patty Sebok KISS Marketing IncPatty Sebok

KISS Marketing Vice President Patty Sebok likes to refer to herself as “the fixer.”

Whatever needs to be done to keep PinellasLife.com and the other KISS Marketing businesses on track with the highest level of efficiency, and providing customers with service excellence, Patty makes it happen. Though she is someone who prefers to stay below the radar, Patty is always prepared to step up and do whatever it takes to keep the business on a steady course.

Several years ago, as the owner of Inn the Weeds bar & restaurant in Seminole, Patty was PinellasLife.com’s very first client and she became well-acquainted with Deirdre Cavener.

Seeking a change in her life after working in restaurant management and ownership for a number of years, Patty was looking for her next challenge. Deidre realized that Patty had exactly what it takes to help PinellasLife.com grow and prosper. Deirdre provided Patty with a wealth of knowledge about working with computers and Internet business. It was a perfect fit, and the two soon became business partners.

“I am sort of the Director of Stuff,” said Patty, who has embraced the opportunity to learn something new every day in the expansive world of Internet sales and marketing.

“We are all so excited about what we do. More importantly, we do what we say we’re going to do. We are local, personal and actually answer the phone and talk to people. We get our customers the traffic they want. When you enjoy what you’re doing, it’s easy to sell.”

Patty looks forward to the explosive growth anticipated by everyone involved with PinellasLife.com, as well as the rewarding opportunity to help others through philanthropic causes.

“I feel like I’m sitting on a volcano,” she said. “All is stable while ready to explode.”


Jen Seaman PinellasLife.comJen Seaman

In the case of Jen Seaman it can be said that two wrongs do make a right!

A native Floridian who as born and raised in Jensen Beach, Jen has returned to the state she loves and has taken on an exciting new adventure as Director of Sales and Marketing for PinellasLife.com.

After graduating from high school in Jensen Beach, Jen devoted the next four years of her life to the Army. Stationed at Ft. Benning, Georgia, Jen devoted the next four years of her life to the U.S. Army as a truck driver, 60-gunner and jumped out of airplanes. Afterward, she graduated with a Bachelor of Science degree in Business from Troy State University. 

Next, Jen headed west, accepting what she calls her “dream job” working as a financial analyst for Caesar’s Palace in Las Vegas. Over the next several years in Vegas, Jen worked in printing sales and as a sales manager for the Las Vegas Yellow Pages before starting her own business endeavor – launching the Las Vegas Restaurant Guide in 2000. A very successful, single entrepreneur, Jen was honored as a Heritage Registry Who’s Who and as a Distinguished Woman for Southern Nevada.

Leaving the single life behind, Jen fell in love and married. She and her husband, John, later welcomed their son, Jacob, into the world.

Deciding to sell the Las Vegas Restaurant Guide, the family was vacationing in Indian Rocks Beach when they took a wrong turn and stumbled upon Seminole. They knew the quaint, family-oriented community was just where they wanted to be and decided to relocate.

The wrong turn that led Jen to Seminole was followed by a wrong phone call mistakenly made to KISS Marketing and PinellasLife.com creator Deirdre Cavener.

The two got talking, and Jen’s destiny became clear.

“The wrong call turned out to be the right call,” said Jen, as Cavener offered her the chance to come on board overseeing sales and marketing for PinellasLife.com.

Jen and her family are loving life back in the Sunshine State, spending their spare time shelling on the gorgeous Pinellas beaches, and enjoying the enormous opportunities ahead at PinellasLife.com.


Blurb from Pinellas Life Web Site 2001 ... some things change, some don't ...

What is the Internet missing?  A sense of community and organization.  There is so much data and diverse sources of data that it is almost impossible to find local information that encompasses the area in with you live.   Even the yellow pages have gotten out of hand.  A phone book that claims it covers Clearwater, Largo, and Dunedin has phone numbers listed from Tampa and Bradenton.  If you are looking for a dentist would you actually drive to 30 miles out of your way when a good dentist is within a mile of your house?  Of course not.  Time is valuable and people are busier than ever.  You now have a place to find local news, real estate, classifieds, school menus and calendars, utility company phone numbers and anything that involves your local community.  PinellasLife.com is an effort to bring the community back together.


TV Interview ... 2004, Meet Internet Market Expert Deirdre Cavener

Deirdre Cavener’s gumption and three years straight working 18-hour days has taken her from a divorced, single parent on food stamps, tutoring statistics at USF for $5 an hour, to owner of a booming, leading edge, Website-based marketing business already valued at more than $1.5 million. The Website she founded, PinellasLife.com, had 5 million hits last year and is doubling its business every month, thanks in part to its affiliation with Google. “The ranking we have on Google, you can’t buy,” Deirdre says. PinellasLife.com is quickly becoming the star of Web portals.

It all started in early 2001. “Everything is timing,” Deirdre says. “And it turned out to be just the right time for my vision of a Web ‘portal with a personality.’ It was just before the dotcom bust, just before 9-11, and after those events, all the competition left.” Four years later, PinellasLife.com has gone global, after a well-planned effort to expand its reach by stages. Businesses from India and Argentina have recently become members, adding to the growing numbers of members from across the United States. Assisting small businesses with their marketing strategies is what first drove Deirdre to create “Webit’s Green Pages.” Now an extensive guide to business all over the Tampa Bay area, where you can search for businesses by type, name or city, PinellasLife.com also includes a local calendar and classifieds.

Deirdre is a database guru – her degree is in management information systems and, additionally, she is a Microsoft Certified Professional, Analyzing Requirements and Defining Solution Architectures – who successfully implements her own sage marketing advice.

Following are a few of her hard-won marketing soundbites:

  • Marketing should be targeted, affordable and professional.

  • Spend your revenue where you live.

  • It is much more efficient to direct mail to a 3-mile radius of your business than to spend $4,000 a month for a full-page ad in the Yellow Pages.

  • You don’t have to spend a lot on advertising – you just have to reach your potential customers.

Deirdre, who moved to Florida 20 years ago from the Washington, DC area, considers herself to be a blessed single mom with two beautiful daughters.

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Page Last Updated:  10/08/2008 05:41:00 PM