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Quotes
What helps people,
helps business. - Leo Burnett
Yes, I sell people
things they don't need. I can't, however, sell them
something they don't want. Even with advertising. Even
if I were of a mind to. - John O'Toole
If you are writing
about baloney, don't try to make it a Cornish hen,
because that is the worst kind of baloney there is. Just
make it darned good baloney. - Leo Burnett
We read
advertisements to discover and enlarge our desires. We
are always ready - even eager - to discover, from the
announcement of a new product, what we have all along
wanted without really knowing it. - Daniel Boorstin
The philosophy behind
much advertising is based on the old observation that
every man is really two men -- the man he is and the man
he wants to be. - William Feather
Good advertising does
not just circulate information. It penetrates the public
mind with desires and belief. - Leo Burnett
We find that
advertising works the way the grass grows. You can never
see it, but every week you have to mow the lawn. - Andy
Travis
Advertising is the
"wonder" in Wonder Bread. - Jef I. Richards
Committees can
criticize advertisements, but they should never be
allowed to create them. - David Ogilvy
If you think
advertising doesn't work, consider the millions of
Americans that now think yogurt tastes good. - Joe L.
Whitley
In the factory we
make cosmetics; in the drugstore we sell hope. - Charles
Revson
Authentic marketing
is not the art of selling what you make but knowing what
to make. It is the art of identifying and understanding
customer needs and creating solutions that deliver
satisfaction to the customers, profits to the producers
and benefits for the stakeholders. - Philip Kotler
No theater could
sanely flourish until there was an umbilical connection
between what was happening on the stage and what was
happening in the world. - Kenneth Tynan
Customers buy for
their reasons, not yours. - Orvel Ray Wilson
People don't want to
be "marketed TO"; they want to be "communicated WITH." -
Flint McGlaughlin
You must have
mindshare before you can have marketshare. - Christopher
M. Knight
The best public
policy is made when you are listening to people who are
going to be impacted. Then, once policy is determined,
you call on them to help you sell it. - Elizabeth Dole
To have great poets,
there must be great audiences too. - Walt Whitman
Strategy and timing
are the Himalayas of marketing. Everything else is the
Catskills. - Al Ries
Trends, like horses,
are easier to ride in the direction they are going. -
John Naisbitt
Marketing is not an
event, but a process . . . It has a beginning, a middle,
but never an end, for it is a process. You improve it,
perfect it, change it, even pause it. But you never stop
it completely. - Jay Conrad Levinson
What we call results
are beginnings. - Ralph Waldo Emerson
In marketing I've
seen only one strategy that can't miss -- and that is to
market to your best customers first, your best prospects
second and the rest of the world last. - John Romero
A recent government
publication on the marketing of cabbage contains,
according to one report, 26,941 words. It is noteworthy
in this regard that the Gettysburg Address contains a
mere 279 words while the Lord's Prayer comprises but 67.
- Norman R. Augustine
If you make a product
good enough, even though you live in the depths of the
forest the public will make a path to your door, says
the philosopher. But if you want the public in
sufficient numbers, you would better construct a
highway. - William Randolph Hearst
If you're trying to
persuade people to do something, or buy something, it
seems to me you should use their language, the language
in which they think. - David Ogilvy
I once used the word
"obsolete" in a headline, only to discover that 43% of
housewives had no idea what it meant. In another
headline I used the word "ineffable," only to discover
that I didn't know what it meant myself. - David Ogilvy
I have always
believed that writing advertisements is the second most
profitable form of writing. The first, of course, is
ransom notes... - Philip Dusenberry
You can say the right
thing about a product and nobody will listen. You've got
to say it in a way that people will feel in their gut.
Because if they don't feel it, nothing will happen. -
William Bernbach
All successful people
men and women are big dreamers. They imagine what their
future could be, ideal in every respect, and then they
work every day toward their distant vision, that goal or
purpose. - Brian Tracy
Communication is a skill that you can learn. It's like
riding a bicycle or typing. If you're willing to work at
it, you can rapidly improve the quality of every part of
your life. - Brian Tracy
Decisiveness is a characteristic of high-performing men
and women. Almost any decision is better than no
decision at all. - Brian Tracy
Develop an attitude of gratitude, and give thanks for
everything that happens to you, knowing that every step
forward is a step toward achieving something bigger and
better than your current situation. - Brian Tracy
Goals allow you to control the direction of change in
your favor. - Brian Tracy
I've found that luck is quite predictable. If you want
more luck, take more chances. Be more active. Show up
more often. - Brian Tracy
If what you are doing is not moving you towards your
goals, then it's moving you away from your goals. -
Brian Tracy
If you raise your children to feel that they can
accomplish any goal or task they decide upon, you will
have succeeded as a parent and you will have given your
children the greatest of all blessings. - Brian Tracy
If you wish to achieve worthwhile things in your
personal and career life, you must become a worthwhile
person in your own self-development. - Brian Tracy
Invest three percent of your income in yourself
(self-development) in order to guarantee your future.
- Brian Tracy
It doesn't matter where you are coming from. All that
matters is where you are going. - Brian Tracy
Just as your car runs more smoothly and requires less
energy to go faster and farther when the wheels are in
perfect alignment, you perform better when your
thoughts, feelings, emotions, goals, and values are in
balance. - Brian Tracy
Move out of your comfort zone. You can only grow if you
are willing to feel awkward and uncomfortable when you
try something new. - Brian Tracy
Never say anything about yourself you do not want to
come true. - Brian Tracy
No one lives long enough to learn everything they need
to learn starting from scratch. To be successful, we
absolutely, positively have to find people who have
already paid the price to learn the things that we need
to learn to achieve our goals.
- Brian Tracy
Only by contending with challenges that seem to be
beyond your strength to handle at the moment you can
grow more surely toward the stars. - Brian Tracy
People with clear, written goals, accomplish far more in
a shorter period of time than people without them could
ever imagine. - Brian Tracy
Practice Golden-Rule 1 of Management in everything you
do. Manage others the way you would like to be managed.
- Brian Tracy
Relationships are the hallmark of the mature person. -
Brian Tracy
Successful people are always looking for opportunities
to help others. Unsuccessful people are always asking,
"What's in it for me?" - Brian Tracy
Successful people are simply those with successful
habits. - Brian Tracy
Teamwork is so important that it is virtually impossible
for you to reach the heights of your capabilities or
make the money that you want without becoming very good
at it.
- Brian Tracy
The greatest gift that you can give to others is the
gift of unconditional love and acceptance. - Brian Tracy
The happiest people in the world are those who feel
absolutely terrific about themselves, and this is the
natural outgrowth of accepting total responsibility for
every part of their life. - Brian Tracy
The key to success is to focus our conscious mind on
things we desire not things we fear. - Brian Tracy
The more credit you give away, the more will come back
to you. The more you help others, the more they will
want to help you. - Brian Tracy
The more you seek security, the less of it you have. But
the more you seek opportunity, the more likely it is
that you will achieve the security that you desire. -
Brian Tracy
The person we believe ourselves to be will always act in
a manner consistent with our self-image. - Brian Tracy
Those people who develop the ability to continuously
acquire new and better forms of knowledge that they can
apply to their work and to their lives will be the
movers and shakers in our society for the indefinite
future. - Brian Tracy
We will always tend to fulfill our own expectation of
ourselves. - Brian Tracy
Whatever we expect with confidence becomes our own
self-fulfilling prophecy. - Brian Tracy
Whatever you believe with feeling becomes your reality.
- Brian Tracy
Whatever you dwell on in the conscious grows in your
experience. - Brian Tracy
Winners make a habit of manufacturing their own positive
expectations in advance of the event. - Brian Tracy
You can become an even more excellent person by
constantly setting higher and higher standards for
yourself and then by doing everything possible to live
up to those standards. - Brian Tracy
You cannot control what happens to you, but you can
control your attitude toward what happens to you, and in
that, you will be mastering change rather than allowing
it to master you. - Brian Tracy
You have to put in many, many, many tiny efforts that
nobody sees or appreciates before you achieve anything
worthwhile. - Brian Tracy
You have within you right now, everything you need to
deal with whatever the world can throw at you. - Brian
Tracy
Your company's most valuable asset is how it is known to
its customers. - Brian Tracy
Your decision to be, have and do something out of
ordinary entails facing difficulties that are out of the
ordinary as well. Sometimes your greatest asset is
simply your ability to stay with it longer than anyone
else. - Brian Tracy
Your greatest asset is your earning ability. Your
greatest resource is your time. - Brian Tracy
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