Understanding basic Internet
statistics will help you track your online advertising and
The Unique Visitors metric only counts a person once no matter
how many times they visit a site in a given month. Unique
Visitors are typically used to determine how popular a site is.
Unique Visitors -
Individuals who visited your site during the report period. If
someone visits more than once, they are counted only the first
time they visit. The number of unique users refers to a user's
time and activity spent on your site. This is typically the best
way to determine how many times your website is visited.
Page Views - This
statistic measures the number of times that a given page is
loaded and viewed by a visitor.
Hits - generated when
any file is served. The page itself is considered a file, but
images are also files, thus a page with 10 images could generate
11 hits (the 10 images and the page itself).
Top Entrance Page -
shows you the most common starting point for visitors to your
site. Many people are surprised to find that this is not always
a website's homepage.
Top Exit Pages - shows
the most common ending point where visitors leave your site.
Top Referring URLs -
refers to those websites which refer or direct traffic to your
website, such as a search engine or another website (PinellasLife.com)
with a link to your site.
Most Popular Keywords
- tells you the keywords that visitors are most often using to
find your site on the Internet. It can help you to determine
which of your targeted keywords and keyword phrases are working
and which are not.
Internet Statistics Websites
comScore Media Metrix - Audience measurement service.
Monitors WWW, Internet, and online service usage, as well as
computer hardware and software trends.
Doubleclick - Provide comprehensive data on advertising
revenue on the Internet, and the impact and trends of
advertising on the Net. Drawing on DoubleClick’s rich history
and aggregate campaign performance data, the company’s
research team can offer clients deep insights on industry
trends, as well as performance metrics and benchmarks.
Forrester Research, Inc. - Demographic analysis of Web
users and the penetration of the PC market, including age and
income bracket analysis.
Internet Traffic Report - Monitors the Flow of Data Around
Internet World Statistics - An International website
featuring up to date world Internet Usage, Population
Statistics and Internet Market Research Data, for over 233
individual countries and world regions.
Jupiter Research - Research, analysis and advice, backed
by proprietary data, to help companies profit from the impact
of the Internet and emerging consumer technologies on their
Network Startup Resource Center - The NSRC server contains
a database about international networking developments and
Internet connectivity providers, with its major emphasis on
countries in Asia, Africa, Latin America and the Caribbean,
the Middle East, and Oceania.
Online - Study evaluating interaction of Internet users
with a wide range of sites.
Simba Information Services - The market intelligence
leader for the media and publishing industries. Various
research studies include data on World Wide Web advertising
revenue, Internet user base, and electronic sale of tangible
Group - Internet Strategies (INET) is the Gartner Group's
service for the research of trends on the Internet and WWW.
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